Security Tip for Developers: .htaccess Based Protection Won’t Work on All WordPress Websites

https://www.pluginvulnerabilities.com/2017/04/24/security-tip-for-developers-htaccess-based-protection-wont-work-on-all-wordpress-websites/

One of the ways we see plugin developers try to stop improper access to files generated by their WordPress plugin is to restrict direct access to the files over the Internet through the use of access restrictions placed in a .htaccess file (as the was the case with a vulnerability we disclosed last week). The problem with this is that this only

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WordPress Plugin Security Review: BackUpWordPress

https://www.pluginvulnerabilities.com/2017/04/24/wordpress-plugin-security-review-backupwordpress/

For our seventh security review of a plugin based on the voting of our customers, we reviewed the plugin BackUpWordPress.

If you are not yet a customer of the service you can currently try it free for your first month and then start suggesting and voting on plugins to get security reviews after your first payment for the service. For those already

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How to Duplicate Elegant Theme’s Primary Menu with Divi

The new Elegant Themes menu has been a popular request for developers to duplicate on their own sites. The main feature of the menu is the call to action (CTA) button that grabs the attention of visitors by changing colors and animating when scrolling down the page. Having this kind of CTA button on your site will likely increase click rate and conversions.

Today I’m going to show you how to duplicate Elegant Theme’s primary menu using Divi. To implement the custom style and functionality of the button, I will be using a combination of CSS and jQuery.

Let’s get started!

Implementing the Design

Creating the Menu

From the WordPress Dashboard, go to Appearance → Menus. At the top of the menus page click Screen Options and check CSS Classes. This will allow you to add a custom CSS class to your menu items.

Now click “create new menu” and give your menu a name.

Click “Create Menu” button.

Next, add the menu links to your new menu. Since we are duplicating the Elegant Themes menu I’m adding the following custom links:

Themes
Plugins
Blog
Contact
Login
Join to Download

Once you are finished adding the links to your menu, select the new menu as the primary menu for your site.

In order to change the “Join to Download” menu link into the CTA button, you will need to add a custom CSS class to it so you can style it later using CSS. To add the class, click the arrow on the right of the Join to Download menu item to reveal the configuration options. Add a class called “jointoday_button” inside the CSS Classes text box.

Save Menu

With the menu created and set as the primary menu, it’s time to add the styling to the navigation menu and CTA button.

Styling the Navigation Menu

First we need to change your primary menu bar text size. Go to Theme Customizer → Header & Navigation → Primary Menu Bar. Keep all of the default settings and change the text size to 15.

The rest of the navigation menu will be styled using custom CSS. Under Theme Customizer, go to Additional CSS and add the following custom CSS (you can also add these to your child theme’s style.css file):

/*** remove shadow on main header***/
#main-header {
box-shadow: none;
}

/*** add shadow to fixed header ***/
@media (min-width: 981px) {
#main-header.et-fixed-header {
    box-shadow: 0 0 30px rgba(7, 51, 84, 0.17) !important;
    -webkit-box-shadow: 0 0 30px rgba(7, 51, 84, 0.17) !important;
    -moz-box-shadow: 0 0 30px rgba(7, 51, 84, 0.17) !important;
}
}
/*** adjust padding on menu ***/
.et_header_style_left .et-fixed-header #et-top-navigation nav > ul > li > a {
padding-bottom: 23px;
}
#top-menu li {
padding: 0 10px !important;
}

.et_header_style_left #et-top-navigation {
padding-top: 20px;
}

.et_header_style_left .et-fixed-header #et-top-navigation {
padding-top: 10px;
}

/*** style the menu button ***/
.jointoday_button a {
color: #f92c8b !important;
    line-height: 9px;
    font-weight: 600;
    padding: 13px 16px !important;
    text-transform: uppercase;
    font-size: 12px !important;
    border-radius: 50px;
    -webkit-border-radius: 50px;
    -moz-border-radius: 50px;
    display: block;
    transition: all .5s ease;
    -webkit-transition: all .5s ease;
    -moz-transition: all .5s ease;
    border: 2px solid #f92c8b;
}

.jointoday_button a:hover {
    opacity: 1 !important;
    color: #fff !important;
    background-color: #f92c8b;
}

.et-fixed-header #top-menu .jointoday_button a:hover {
    background-color: #de20b3;
    border: 2px solid #de20b3;
    box-shadow: 0px 5px 20px #aab9c3;
    -moz-box-shadow: 0px 5px 20px #aab9c3;
    -webkit-box-shadow: 0px 5px 20px #aab9c3;
}

.et-fixed-header #top-menu .jointoday_button a {
    color: #fff !important;
    background-color: #f92c8b;
    box-shadow: 0px 5px 20px #d6dee4;
    -moz-box-shadow: 0px 5px 20px #d6dee4;
    -webkit-box-shadow: 0px 5px 20px #d6dee4;
    border: 2px solid #f92c8b;
}
.et-fixed-header.et_highlight_nav #top-menu .jointoday_button a {
    background-color: #2cc2e6;
    border: 2px solid #2cc2e6;
    animation: highlight-nav .8s ease;
    -webkit-animation: highlight-nav .8s ease;
}

#main-header.et-fixed-header.et_highlight_nav #top-menu .jointoday_button a:hover {
    background-color: #f92c8b;
    border: 2px solid #f92c8b;
    box-shadow: 0px 5px 20px #aab9c3;
    -moz-box-shadow: 0px 5px 20px #aab9c3;
    -webkit-box-shadow: 0px 5px 20px #aab9c3;
}

@-webkit-keyframes highlight-nav {
    0% {
        -webkit-transform: scale(1);
        transform: scale(1)
    }
    50% {
        -webkit-transform: scale(1.2);
        transform: scale(1.2)
    }
    100% {
        -webkit-transform: scale(1);
        transform: scale(1)
    }
}
@keyframes highlight-nav {
    0% {
        -webkit-transform: scale(1);
        transform: scale(1)
    }
    50% {
        -webkit-transform: scale(1.2);
        transform: scale(1.2)
    }
    100% {
        -webkit-transform: scale(1);
        transform: scale(1)
    }
}

/*** style the mobile menu links and button ***/
@media (max-width: 980px) {
.et_mobile_menu li {
text-align: center;
}

.et_mobile_menu li a {
border-bottom: none;
}
.et_mobile_menu li a:hover {
background-color: transparent;} 

.jointoday_button a {
border-bottom: 2px solid #f92c8b !important;
}
}

You are almost done. Let’s check out what the menu looks like so far.

Notice the shadow under the menu has been removed and only shows when the fixed navigation is activated when scrolling down the page. Also, the CTA button has been styled to change colors on fixed navigation.

Adding the jQuery

All that is left to do is add the additional color change and pulse animation to the button when scrolling down to a certain point on the page. This additional functionality draws further attention to the CTA button as the user engages with content. In order to add this effect, we need to add an additional CSS class to the button only when the user scrolls to a specific point on the page. In this case, we will be adding the class “et_highlight_nav” to the menu when the user scrolls to a point greater than 50 percent of the body of the page. This class will be removed once the user scrolls back to the top of the page.

You can accomplish this by adding some jQuery. Go to Divi → Theme Options, and under the Integration tab, add the following jQuery to the “Add code to the head of your blog” text area:


The class “et_highlight_nav” can now be used to style the CTA button with a pulse animation and a blue color. Since you already added the custom CSS for this effect earlier, you are all set.

Check out the menu now.

The CTA button will now turn blue and pulse as you scroll further down the page and reset when you go back to the top of the page.

Changing the Color of your CTA button

Since the CTA button is using a custom CSS class, you can change the button’s style to match your site by adjusting the CSS you added earlier. Simply replace the color code with your own. Here are the sections of CSS that target the different button styles:

If you change the color of your button, make sure to change the bottom border of your button on mobile by changing the CSS here:

How Does It Look on Mobile?

The custom CSS added earlier will center your menu items and properly space your CTA button on mobile just like on the elegant themes mobile menu.

The Menu Font

For this tutorial, I’m using the default font Open Sans as the menu font. The default font for the Elegant Themes site (including the menu text) is a font called Poppins. You can import this font using Google Fonts by following the instructions on this previous post.

Final Thoughts

That’s it! You have successfully duplicated the Elegant Themes primary menu. And, you can adjust the style of your CTA button to match the design of your site by adjusting the custom CSS. Since the button colors change on the fixed navigation and animate when scrolling down the page, users are more likely to notice the CTA which will help your conversions.

I hope this new menu will be a useful feature for upcoming projects. And I look forward to hearing from you in the comments below.

Enjoy!

The post How to Duplicate Elegant Theme’s Primary Menu with Divi appeared first on Elegant Themes Blog.

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7 Powerful Survey Tools (And Their Best Use Cases)

When it comes to figuring out what your users think and want, there are few better ways to do it than with a good old survey. If used correctly, a survey will enable you to engage with your audience, and they can even be fun (if you ask the right questions).

The first step to creating a successful survey is finding the perfect tool. Fortunately, there are plenty of dedicated survey services around these days, and in this article, we’ll introduce you to seven of the best. Let’s take it from the top!

1. SurveyNuts

The SurveyNuts homepage.

Survey tools don’t get more straightforward than SurveyNuts. This service enables you to create your first survey without even having to log into the platform, which provides you with the perfect opportunity to test its features. What’s more, it’s very simple to use. You pick which types of questions to add and write them out, then it’s just a matter of sharing your survey and keeping an eye on its results.

On top of questions with a set answer, you can also add open-ended ones, and even use images. The surveys themselves look modern, but there are few styling options available. Overall, this tool is perfect if you’re looking to set up surveys quickly, without worrying about tweaking every design aspect.

Key Features:

  • Create simple surveys using multiple types of questions.
  • Add cover pages for your questionnaires.
  • Share your survey via social media, email, or direct linking.
  • Stay on top of your results using a built-in analytics dashboard.

Price: Free and premium plans available | More Information

2. SurveyPlanet

The SurveyPlanet homepage.

SurveyPlanet is all about offering as many features as possible to make the most out of your surveys. For starters, it includes dozens of templates for common surveys, and it also comes with its own theme system – layouts can be implemented with a few clicks.

Creating your first survey with SurveyPlanet can be remarkably simple if you stick to its basic functionality. However, there are a number of additional features that target professional users.

For example, SurveyPlanet’s premium plan enables you to export your results in multiple formats, create your own themes, and even white label your surveys. In short, the platform is an excellent choice for both casual and professional projects.

Key Features:

  • Provides the ability to ask an almost unlimited number of questions.
  • Includes over 90 survey templates to get you started.
  • Offers a theme feature to style your questionnaires.
  • Lets you share your creations through social media and email.
  • Enables you to delete participants you don’t want from your results.
  • Lets you save your data and responses on their platform for a year.

Price: Free and premium plans available | More Information

3. Polldaddy

The Polldaddy homepage.

If you’re looking for a professional solution to survey-building, Polldaddy might be right up your alley. Despite its casual-sounding name, this survey tool boasts some famous clientele, including companies such as the BBC and Microsoft.

Similarly to the other choices here, Polldaddy offers several tiers offering varying levels of functionality. The platform’s free plan includes a drag-and-drop question editor – which makes it easy to create surveys – and supports over 15 types of questions.

In addition, you can also add videos, images, and other elements such as Google Maps as part of your questions. On top of providing you with a lot of customization options, Polldaddy also enables you to brand your surveys. It even provides you with an iOS app to help collect responses offline, which makes it a perfect tool for on the ground polling.

Key Features:

  • Lets you edit your surveys using drag-and-drop features.
  • Enables you to add multimedia content to your surveys
  • Supports HTML and CSS snippets.
  • Lets you brand your survey using logos.
  • Enables you to collect responses offline using an iOS app.
  • Integrates with WordPress.

Price: Free and premium plans available | More Information

4. Typeform

The Typeform homepage.

Unlike the other entries on this list, Typeform isn’t a dedicated survey tool, it’s a form builder. However, its set of features lends itself particularly well to creating modern questionnaires.

As far as ease of use goes, Typeform is in a different league thanks to its modern interface and powerful form builder. Creating surveys is as simple as picking the elements you want, then using the built-in drag-and-drop editor to move them around.

However, Typeform really shines when it comes to design. Its surveys offer plenty of customization options, and they look and behave like modern apps. That means your survey takers should feel right at home answering your questions.

Overall, Typeform is a stellar option for creating surveys. In fact, we’d go as far as to say that the only downside to Typeform is its response limit, which is 100 per month on the free plan. Depending on your needs, you may want to jump straight into their premium packages.

Key Features:

  • Craft surveys using a drag-and-drop editor.
  • Customize the design of your creations.
  • Includes multiple notification settings.
  • Their surveys are fully responsive, and they look great on mobile devices.
  • Provides you with insightful analytics.

Price: Free and premium plans available | More Information

5. SurveyMonkey

The SurveyMonkey homepage.

SurveyMonkey is a bit different from the other tools we’ve covered so far. Sure, it has a free tier that offers all the basics you need to create decent surveys, but it only supports up to 100 responses.

Where SurveyMonkey differs to its rivals is the additional services it offers. For example, they can find you participants for your surveys that fit your demographics (for a price). They also enable you to compare your results with other surveys created by their clients, without divulging any personal information. That way, you’ll always have a benchmark for your results.

The platform itself is very easy to use, as is creating surveys with it. However, you will need to opt for one of their premium plans if you want access to their entire set of features.

Key Features:

  • Enables you to customize your surveys.
  • Lets you test your results for statistical significance.
  • Enables you to randomize the order of your question.
  • Helps you find targeted audiences to answer your survey.
  • Offers anonymous results of other similar companies to help provide you with a benchmark.

Price: Free and premium plans available | More Information

6. SurveyLegend

The SurveyLegend homepage.

When it comes to ease of use, SurveyLegend is one of the best survey tools available. The platform is designed to make the survey creation process as simple as possible, no matter the device you’re working from. That means you can tweak your creations on the go from your tablet, or your smartphone if necessary (although a large display always helps).

Furthermore, the service also emphasizes modern design, which is evident if you take a look at some of their examples. To help you get there, they provide you with multiple themes and plenty of customization options.

Finally, SurveyLegend also boasts a broad range of plans, and they don’t neuter their free tier as some other survey tools do. In fact, we recommend that you stick with it unless you need to create a large number of surveys or you mind the fact that it includes ads.

Key Features:

  • Customize your surveys using a drag-and-drop editor.
  • Add multiple types of questions, including ratings and scales.
  • Create ‘branching’ surveys.
  • Customize your questionnaires using mobile-friendly themes.

Price: Free and premium plans available | More Information

7. QuestionPro

The QuestionPro homepage.

QuestionPro is a survey tool geared squarely towards the enterprise crowd. While it does offer a free tier with a lot of features, it’s also limited to 100 responses per survey, which just isn’t enough in some cases.

If you don’t mind paying for the service, you’ll find it packs in a lot of functionality, including survey templates with hundreds of carefully-crafted questions. You also get to choose from a modern collection of themes, the ability to password-protect your surveys, and even brand surveys with your logo.

Ultimately, the survey creation process isn’t as intuitive as some of the others we’ve featured in this list, but it makes up for it with a broad range of perks and powerful analytics. If you’re looking for a robust survey tool geared towards companies, this might just be it.

Key Features:

  • Includes several survey and question templates.
  • Lets you customize your surveys using a theme system.
  • Supports over 30 question types.
  • Enables you to randomize your tests and create multiple branches.
  • Offers a powerful analytics dashboard.

Price: Free and premium plans available | More Information

Conclusion

Picking the right tool is the first step to crafting a successful survey, but once that’s out of the way, there’s still work to be done. You’ll also need to figure out what questions to ask and how to use those results to engage your audience. However, the right platform should make this process simple by providing you with almost all of the features you’ll need.

Let’s briefly recap the seven survey tools we introduced earlier:

  1. SurveyNuts: One of the easiest to use survey tools around.
  2. SurveyPlanet: An excellent choice for both casual and professional surveys.
  3. Polldaddy: This platform enables you to collect results offline using an iOS app.
  4. Typeform: A modern platform for creating stylish surveys.
  5. SurveyMonkey: This service can help you find an audience for your survey should you need it.
  6. SurveyLegend: A good all-around choice with a broad range of plans.
  7. QuestionPro: This robust platform is perfect for mid-to-large companies.

Do you have any questions about how to craft an excellent survey? Ask away in the comments section below!

Article thumbnail image by Irina Adamovich / shutterstock.com.

The post 7 Powerful Survey Tools (And Their Best Use Cases) appeared first on Elegant Themes Blog.

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10 Examples of Kids Websites Built with Divi

There are lots of websites out there with a focus on kids. Some provide entertainment for kids while others provide products, help, or services that benefit kids. As you could image there are several of these websites that were built with Divi. In this article we will cover 10 examples of kids websites built with Divi to help spark your imagination for your next Divi design.

Topics range from playgrounds to summer camps, and from business that help children to businesses owned by children. Others provide products such as books or DVDs. The websites are in no particular order.

1. Sword Summer Camp

Sword Summer Camp displays a full-screen image with tagline in an overlay. Scrolling reveals three images in styled frames with links to pages. Following this is a section with media reviews, a contact form, a full-width image, a CTA and links to events, and a custom footer with artwork and menu. Registration is handled with an embedded form from FormSite. The mega-menu includes categories with icons and embedded videos and CTA’s. The site makes great use of images and fonts.

2. Frog Burps

Frog Burps shows a welcome message followed by book covers from their latest books with links to see more information about each one. Scrolling shows a book cover with the title and part of the cover’s artwork in parallax. Following this is a blog section with hover effects and link to more posts, a CTA, and social links. The Short Stories page includes a countdown to the next post. The site uses branded colors and fonts.

3. kidzxplor

kidzxplor displays a full-screen image with CTA in an overlay in parallax. Scrolling reveals a small full-width bar with information and section styling. Next is an embedded video and three images with information about the experience. All of the activities are shown as clickable icons with labels. A testimonial is displayed with a large image and text to one side. Another section displays media logos with links to their articles. A small full-width section includes links to locations and apps. The menu includes a CTA.

4. Iesodo

Iesodo includes a full-screen cartoon background image with logo, tagline, characters, and links to each character in parallax. The next section displays embedded videos and a DVD cover that links to a page. Next, each of the characters are shown in cards in overlays with links to their pages. An About section includes DVD covers with their topics and links. An Activity section provides graphical links to the activities with their topics. All of the sections include parallax over cartoon backgrounds and each are separated by a wooden windowsill graphic. The site makes great use of color and artwork and includes a background and icons within the primary menu.

5. Spartanburg Science Center

Spartanburg Science Center displays an image montage with company mission and contact information under the images. The next section includes four images with blurbs about programs offered. Upcoming events are shown as blog posts. The next section uses a full-screen image slider to show the activities. An image with text over a patterned background provides more information about the science center. Descriptions of the camps are placed within boxes over a parallax background. Payments are accepted through PayPal.

6. Youth Now Center

Youth Now Center displays a post slider over a dark green background. The menu includes a CTA and is unique in how it overlaps the top menu and first section, making it stand out while keeping it out of the way. The next section includes company information with a contact form. A section with links to programs is displayed over an image in parallax. A large image with text works as a CTA followed by CTA’s to volunteer and to learn more about sponsors. A blog section uses a sidebar with upcoming events and newsletter form. The next section shows the sponsors’ logos. The footer includes maps and contact info for each location.

7. Pop Bubble

Pop Bubble uses a one-page design that displays a large centered logo over a full-width image of the products with overlapping CTA that includes an image of the box, detailed explanation, and button to purchase, which takes you to the shop that’s powered by WooCommerce. The next section includes a contact form where you can submit ideas or requests next to photos of the store owners within a styled background. Font colors match the site’s color branding. The site is simple and clean, providing a clear focus on the call to action.

8. Kula Mama

Kula Mama uses a full-screen post slider followed by a section with featured products with circled images and links to the shop. The two latest posts are shown with elegant images, post title, and read more buttons. A full-with email sign-up form uses an elegant font over a colored background that matches the site’s styling. An about section shows the site’s author within a circled image with button to read more, while the next section uses a work with me CTA over a colored background. The blog page displays an index to categories. The site makes excellent use of color and images.

9. WhiteIT

WhiteIT includes a full-screen image with logo, tagline, and CTA. Following this is a section with information about the company with CTA and an image in two columns. Next is a two-column section with an embedded video with CTA over a full-screen image. The next section includes a link to see their books over an image in parallax. Another CTA is shown in double-column followed by an event calendar in parallax, full-screen testimonial slider over a background image, an information section over a background image in parallax, stats, a blog section, and lots more. The footer includes social feeds. The site uses lots of images and parallax.

10. WinShape Lake Norman

WinShape Lake Norman includes a full-screen image slider followed by a two-column section with information, a countdown timer, embedded video, and CTA. An image gallery demonstrates the skills that are emphasized and taught. The images open in a lightbox. The schedules are displayed within toggles over a parallax background image. Testimonials are placed individually in a multi-layout design within multi-colored boxes. The site is simple and uses branded color.

Final Thoughts

These 10 examples of kids websites built with Divi go to show that Divi can create amazing designs for any type of kids website including camps, books, DVD’s, museums, stores, and more.

These sites a great for providing ideas for layouts, fonts, navigation, colors, photography, video, calendars, products, and more. These websites are sure to spark your imagination for your next kids’ website design with Divi.

What are some of your favorite elements of these kids websites built with Divi? Let us know in the comments below!

Featured Image via Arak Rattanawijittakorn / shutterstock.com

The post 10 Examples of Kids Websites Built with Divi appeared first on Elegant Themes Blog.

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How to Promote Your Webinar With an Email Campaign (5 Key Tips)

Running a webinar through WordPress is relatively straightforward, and with a little effort you can ensure the event goes off without a hitch. If you’ve got that step covered, all that’s left is to create some solid webinar promotion to drum up excitement and let your subscribers know what is happening and when.

One of the best ways to create interest in your webinar is to use an email campaign. Not only does this strategy tap into your existing base of subscribers, you can also automate the entire process and let your email marketing platform do the heavy lifting. In this article, we’ll explain why it’s such an excellent idea to promote your webinar using an email campaign, and then we’ll walk you through several tips for how to do so.

Why You Should Consider Using an Email Campaign to Promote Your Webinar

A webinar promotion email.

WPEngine regularly sends out emails about upcoming WordPress webinars.

There are many flavors of email campaigns. In this case, yours should be focused on promoting your event. That means letting your subscribers know when your webinar is scheduled, what it will cover, and so on.

That’s why email campaigns are perfect for webinar promotion. After all, your subscribers should already be interested in what you have to say, and a succession of emails is an ideal strategy for getting people excited as your webinar draws nearer (and making sure they don’t forget about it!). Plus, unlike most other methods, email campaigns can be mostly automated using autoresponders. This means you’ll have more free time to spend on preparing for the webinar itself.

Now that you have a clearer idea of what an email marketing campaign can do for you, let’s talk about some strategies that will make sure your webinar promotion emails are a success.

How to Promote Your Webinar With an Email Campaign (5 Key Tips)

Before you can start promoting your webinar via email, you’ll need to pick the perfect tool to do it with. Then you’ll want to set up an autoresponder to take care of the process for you, so you can focus on other pressing matters. In the past, we’ve discussed how to implement this feature with both MailChimp and AWeber. Either platform is a solid choice, so feel free to go with whichever best suits your needs.

1. Craft Effective Headlines

An example of an effective headline.

Email headlines should both inform the reader about their contents and provide a hook to create interest.

Headlines are of particular importance in an email campaign. After all, they need to be compelling enough to make readers want to open the emails, while still remaining informative. This can be a tricky balance to strike, but the results are well worth it. The more people who open your emails, the better your chances are of convincing them to make room in their schedules to participate in your webinar.

The best approach is usually to think about email headlines as your ‘hooks’ – you need to give readers a reason to care. To accomplish this, we recommend the following strategies:

  • Mention your webinar in the headline. A good title should be informative as well as catchy. Mentioning your webinar right away should entice your subscribers to open your message to find out more details.
  • Build a sense of progression throughout your headlines. Since you’re working on a campaign, it stands to reason that you’ll send multiple emails before your webinar takes place. Your headlines should allude to your past messages whenever possible, to strike your readers’ curiosity and build an ongoing narrative.
  • Use strong words and get personal. When it comes to headlines, some words foster better results than others. Also, it always pays off to refer to your readers directly using email personalization techniques.
  • Foster a sense of urgency. This strategy is so effective that we’ll devote an entire section to it in a moment, so keep reading!

If you take advantage of these methods, your webinar promotion emails should see some high open rates. However, don’t despair if you don’t strike gold right out of the gate. After all, one great email is all it takes to convince someone to attend your webinar, and you have several to work with. Keep an eye on how well your emails are performing, and continue to hone your approach throughout the campaign.

2. Create a Sense of Urgency

An example of a campaign that instills a sense of urgency.

Don’t forget to let your readers know when your webinar will be happening!

One of the most useful sales techniques you can use is to build a sense of urgency around your product. Tell people they only have a limited amount of time do something before your offer goes away, and they may just throw caution to the wind.

Setting a deadline, for example, is an excellent way to nudge people into making a decision – will they convert, or let an opportunity pass them by? That sense of urgency can be a powerful motivator, as long as you’re promoting something that can be truly beneficial to your users. In this case, that would be your webinar.

Since your email campaign is all about promoting your webinar, you need to make sure your language reflects that. Here are a few suggestions:

  • Set a deadline and refer to it whenever possible. If you’re using an email campaign to promote your webinar, you’ve probably already set a date. Both your headlines and your content should allude to this date whenever possible.
  • Ramp up the sense of urgency as your campaign progresses. If you come on too strong at the beginning of your campaign, chances are your subscribers will dismiss your emails as being too ‘salesy’. In this case, the build-up is key to converting users who have been reading your emails but putting off making a decision until the last minute.
  • Save the best material for last. As the date of your webinar grows nearer, you should ramp up your efforts to convince users to attend. One of the best ways to do this is to focus on how your webinar can help them, and to let them know they may not get a second chance if they skip the event.

As with most marketing techniques, building a sense of urgency has the potential to turn away some subscribers if you overdo it. However, as long as you follow the techniques listed above, you should be on the safe side of that line.

3. Include Testimonials

An example of a testimonial about Divi.

Readers will be more likely to trust you if they can see positive reviews of your products or services from real clients.

Compelling headlines and a sense of urgency may be powerful motivators, but they often can’t compare to real testimonials. These are particularly important nowadays, since most people tend to conduct research online before making a purchasing decision. In this case, your webinar is the product you’re marketing, and testimonials are a great way to boost your conversions. Plus, if you can convince past webinar attendees or clients to speak highly about you, chances are you’re doing something right. That bodes well for your webinar’s success.

Of course, you’ll want to make sure that you use testimonials correctly. Here are a couple of key tips:

  • Don’t include too many testimonials. Not every email in your campaign needs to include a testimonial, and you don’t need to jam several of them into each message, either. In most cases, one or two throughout your campaign will suffice. Otherwise, readers might view them as ‘filler’ and ignore their content.
  • Add the testimonials after the rest of your content. Don’t launch right into a testimonial in your emails, or they might come across as too pushy.

The biggest potential problem with testimonials is sourcing them in the first place. If you have difficulty with this part, use your webinar as an opportunity to gather a few. Ask your attendees to tell you what they thought about the webinar once it’s over, and see if they’re okay with you quoting them in the future. That way, you can take advantage of testimonials in your next campaign, if not in this one.

4. Schedule Emails Well Ahead of Your Webinar

An example of a campaign scheduled well ahead of time.

You want to make sure readers have plenty of time to fit your event into their busy schedules.

We’ve covered several key strategies so far, but we haven’t yet talked about the timing of your emails. At this point, you may be wondering how far in advance you should schedule your webinar to implement our techniques. Making sure you have enough time to promote your webinar is crucial.

This is especially true if you’re handling your marketing with an email campaign, because:

  • You need time to reach as many subscribers as possible. Scheduling your campaign well ahead of your webinar gives you time to reach as many customers as possible. Even if they don’t pay attention at first, multiple emails may just pique their curiosity.
  • It gives you the opportunity to convince your readers. Even if your subscribers are opening and reading your emails, they might not be sold on the benefits of your webinar at first. By scheduling your campaign in advance, you’ll have more time and opportunities to convince them otherwise.

As a rule of thumb, we recommend scheduling your campaign at least two weeks before your webinar. That should be enough time to send multiple messages, yet it’s not so long that people might forget about the event. When it comes to how many messages you should send, that’s up to you. However, we recommend not bombarding your subscribers with emails every day, since that can make them feel pressured.

5. Include Compelling Calls-to-Action

An example of a compelling call to action.

Readers are unlikely to sign up for your webinar unless you give them an easy way to do so.

The last step to a successful email campaign is to include a compelling Call to Action (CTA) in your messages. We’ve talked a lot about CTAs in the past, but it’s important to remember – if you want someone to convert, you should ask them to. That’s what CTAs are for, and you’ll want to use them throughout your campaign to remind users to attend your webinar.

Let’s check out a couple of effective approaches for using CTAs in in your webinar promotion campaign:

  • Directly ask users to attend your webinar. You should include at least one CTA in every message that says something simple, like: “Remember to visit our website on July 15th to attend my webinar!” You don’t need to be too pushy; just remember to plant the seeds whenever you can.
  • Build a sense of urgency. CTAs can also be used to create a sense of urgency. For example, you can prompt users to sign up to receive further news about the event with a link that reads something like: “Sign up now to stay in the loop about my webinar before we run out of spots!

Remember – most email marketing platforms include tools that enable you to build stylish campaigns. You should use these to ensure that your CTAs are attention-grabbing and readers won’t miss them. After all, the more compelling your CTAs are, the more viewers your webinar should attract.

Conclusion

There are many steps to running a successful webinar, but few are as important as promoting it. After all, it doesn’t matter how great your content is if no one shows up to hear you talk. That’s why one of your first moves should be to ensure your subscribers know all about your event well before it happens.

Let’s recap our key tips for successful webinar promotion:

  1. Craft effective and compelling headlines for your emails.
  2. Create a sense of urgency throughout your campaign.
  3. Include testimonials from previous clients and attendees.
  4. Schedule campaign emails well ahead of your webinar.
  5. Include compelling calls to action in every message.

Do you have any questions about how to execute a successful email campaign for your webinar? Ask away in the comments section below!

Article image thumbnail by liravega / shutterstock.com

The post How to Promote Your Webinar With an Email Campaign (5 Key Tips) appeared first on Elegant Themes Blog.

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