Does Fantastic Beasts Marketing Ride on Harry Potter‘s Success?

Has the “Fantastic Beasts and Where to Find Them“ movie missed out on the prime opportunity to focus on what differences it can provide for audiences? Are they taking advantage of the Harry Potter brand?

We take a look at their social media marketing practices and their top keywords to find out to find our answers. This is by no means a comprehensive analysis, but an insightful glance into their marketing tactics.

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