What B2B Marketers Can Learn From B2C Experiences

Having a solid online presence is no longer just a good idea for B2B companies — it’s absolutely necessary for businesses to stay ahead of their competition and distinguish themselves in the B2B realm.

Companies with subpar digital branding or style need a better site experience; it can be paramount to attracting new business. If your B2B company is struggling, follow the lead of B2C companies.

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