7 Ways You’re Screwing Up Your Email A/B Tests

7 Ways You’re Screwing Up Your Email A/B Tests

Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.

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4 Counterintuitive Hacks To Court The Champions Of Your Industry

4 Counterintuitive Hacks To Court The Champions Of Your Industry

Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.

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Google News Digest: Curvier Mobile SERPs, a Strategic Deal with Salesforce and Virtual and Augmented Reality with Google

Google News Digest: Curvier Mobile SERPs, a Strategic Deal with Salesforce and Virtual and Augmented Reality with Google

Our Google News Digest reviews all the changes and updates made by Google in the past two weeks. So check out all the changes and ensure you are staying as informed as possible.

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How To Tell If My Agency Is Using Black Hat Techniques

How To Tell If My Agency Is Using Black Hat Techniques

There are dozens of black hat techniques that are still in use today. This article is not meant to be an all-inclusive list of those techniques; instead, it is meant to discuss the techniques that are most likely to be used by an agency and to help you, the customer, determine whether your agency is using them.

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How To Use Emoticons, Memes and GIFs In Social Media Marketing Without Embarrassing Yourself

How To Use Emoticons, Memes and GIFs In Social Media Marketing Without Embarrassing Yourself

Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.

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